New ownership. New events. Newsworthy crowds. Part of the strategy to rebrand this midtown center was to promote it as an event destination to draw crowds into Atlantic Station.

Unique events along with more traditional ones drew in more people than we could ever have imagined. The tree lighting ceremony literally brought in thousands upon thousands of customers. The Howl-o-ween event was amazing. Event after event brought new guests to the center. Movies in Central Park continues to grow every summer. The result? Increased sales as well as paying sponsors like Coke wanting to be part of all these incredible events. This truly has become “the spot” to be.