THE DEL MAR PLAZA

Del Mar, CA

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“EXTRAORDINARY OCEAN-VIEW DINING, SHOPPING AND ENTERTAINMENT”

We can’t count the number of times we’ve been thanked by customers for “bringing the Plaza back to life”. A new brand, aggressive social marketing and media, events that pack the ocean-view deck and strategic media partnerships have led to the rebirth of this coastal icon.

SOCIAL MARKETING & SOCIAL MEDIA
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Facebook fans increased from 1,493 to 7,984 in less than one year, an increase of 435%.


Average social media reach increased from 6,000 per month to more than 100,000 per month.

 

EVENT PLANNING & IMPLEMENTATION

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Haute 2 Trot

The “Haute 2 Trot” race track apparel fashion show was sold out and resulted in
a new tenant for Del Mar Plaza

Special programs were created to attract attendees at the Del Mar Thoroughbred Club to Del Mar Plaza for drinks and dining. A similar program will be used this year to attract the Polo crowd

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Holiday Music Series

Del Mar Plaza’s Concert Series, including the Holiday Concert and Light Show, packed the Plaza and resulted in sales increases of 31%