THE DEL MAR PLAZA
Del Mar, CA
“EXTRAORDINARY OCEAN-VIEW DINING, SHOPPING AND ENTERTAINMENT”
We can’t count the number of times we’ve been thanked by customers for “bringing the Plaza back to life”. A new brand, aggressive social marketing and media, events that pack the ocean-view deck and strategic media partnerships have led to the rebirth of this coastal icon.
SOCIAL MARKETING & SOCIAL MEDIA
Facebook fans increased from 1,493 to 7,984 in less than one year, an increase of 435%.
Average social media reach increased from 6,000 per month to more than 100,000 per month.
EVENT PLANNING & IMPLEMENTATION
Haute 2 Trot
The “Haute 2 Trot” race track apparel fashion show was sold out and resulted in
a new tenant for Del Mar Plaza
Special programs were created to attract attendees at the Del Mar Thoroughbred Club to Del Mar Plaza for drinks and dining. A similar program will be used this year to attract the Polo crowd
Holiday Music Series
Del Mar Plaza’s Concert Series, including the Holiday Concert and Light Show, packed the Plaza and resulted in sales increases of 31%