Annual lighting of the Christmas tree and Santa’s arrival. The event includes a live holiday stage show, Santa’s arrival, a laser and LED light show, magical snowfall, complimentary refreshments, prize drawings, letters to Santa for children.

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Prepare and oversee event budget, create branding for the event, coordinate with all vendors, tenants and center management, design all event exhibits and advertising, oversee implementation of the event, book talent, oversee rentals.

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Prepare media plan and purchase media.

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Oversee social media.

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Prepare and send eblasts to email database.

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