top of page

ROSS DRESS FOR LESS

Los Angeles, CA

Ross_Page_01.jpg

INCREDIBLE FINDS EVERY DAY

Ross’ existing campaign focused on the message “65% off department store prices everyday.” It was not fashionable and offered little emotional appeal to the target customer. A brand book was created that would appeal to the “treasure hunter” in all of us.
It recommended the use of better quality merchandise, included a sense of urgency and demonstrated discounted price points.
It showed the customer Ross’ best merchandise and pointed out that the need to hurry to get the item, and in fact it may be sold out due to limited quantity. New things arrive all the time. To find the real “treasures” the customer needs to come in frequently.

Ross_Page_02.jpg
Ross_Page_03.jpg
Ross_Page_04.jpg
Ross_Page_05.jpg
Ross_Page_06.jpg
Ross_Page_07.jpg
Ross_Page_08.jpg
Ross_Page_09.jpg
Ross_Page_10.jpg
bottom of page