THE FORUM CARLSBAD
Carlsbad, CA
“WHAT SHOPPING SHOULD BE”
A new, fresh, fashionable brand was created for this fashion center. Monthly eblasts are sent to the center’s database, social marketing and media were ramped up and delivered impressive results. Special events brought in the crowds and improved sales at the property.
SOCIAL MARKETING & SOCIAL MEDIA
Facebook fans increased from 1,290 to more than 19,000, an increase of 1,324%.
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Average social media reach increased from 9,000 per month to an average of 175,000 people reached per month via Facebook, an increase of 1,844%.
EVENT PLANNING & IMPLEMENTATION
Fashion's Night Out
Fashion’s Night Out delivered more than 2,500 guests.
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Sales increases of 53% were reported during this event.
Summer in Bloom
Prepare and oversee event budget, create branding for the event, coordinate with all vendors, tenants and center management, design all event exhibits and advertising, oversee implementation of entire nine-day event.
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More than 3,500 guests attended this event each year.
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Runway Fashion Show reinforcing The Forum’s brand as the leading fashion center in North San Diego County.
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Nine-Day Live Butterfly Encounter
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Nine-Day Makers’ Market
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Complimentary Craft Classes for adults and children.
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Fashion Week special offers from Forum merchants.
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Host Influencer pre-party and consumer after parties in key stores.
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Design and Create Instagram Photo Ops
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Oversee Social Media
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Create 300 Swag Bags for influencers and guests.
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Sales increases of up to 70% in 2021.
eBlast Marketing
Event Website
Lighting of The Forum
Annual lighting of the Christmas tree and Santa’s arrival. The event includes a live holiday stage show, Santa’s arrival,
a laser and LED light show, magical snowfall, complimentary refreshments, prize drawings, letters to Santa for children.
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Prepare and oversee event budget, create branding for the event, coordinate with all vendors, tenants and center management, design all event exhibits and advertising, oversee implementation of the event, book talent, oversee rentals.
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Approximately 3,000 guests attend this event annually.
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Prepare media plan and purchase media.
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Oversee social media.
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Prepare and send eblasts to email database.
Ranch and Coast Magazine Ad
Event eBlast
Visits with Santa in His Secret Garden
Because The Forum does not have a common area, a small parking area was allocated for event space.
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A garden was created for Visits With Santa and visits increased from 25-30 families per day to more than 250 per day. The Forum hosted more than 3,500 guests visiting Santa in 2020 and 2021 on three weekends in December.
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Prepare branding for event, design event space, book entertainers, oversee setup, introduce new reservations system at the center for visits, oversee staffers.
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Create all advertising, prepare eblasts sent to email database, oversee social media.
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Prepare event schedule, interface with center management and all vendors.
Ranch and Coast Magazine Ad
Letters to Santa Poster
Event eBlast
Letters to Santa Blank